Fifty years after ASEAN nations signed the Treaty of Amity and Cooperation in Southeast Asia, we unveil a logo that honors a shared promise of upholding peace, mutual respect, and cooperation across the region.

Inspired by the Philippines' national flower Sampaguita, the design reflects friendship, purity of intention, humility, hope, and a warm welcome at the heart of ASEAN.

More than a commemorative emblem, the TAC Golden Anniversary logo stands as a reminder that peace endures through mutual respect and that cooperation continues to bring stability and opportunity to our region.

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